For this project, we were asked to rebrand one of our favorite albums. I chose TwelveFour by The Paper Kites (give it a listen). I wanted to really dive deep into methodology and the concept with this project. The music for TwelveFour was entirely written between the hours of midnight and four in the morning, hence the name. So, naturally, I applied this same idea when developing a visual expression of the work. I stayed up with some candles and cup of coffee to develop the initial concept for what I wanted the cover to look like. I mind mapped, used my own handwriting as the main typeface and a photo I took on film during my time abroad. I loved getting into the details of this experimental album and producing a visual identity that complements it.